Management Strategies and Innovations 2013

Management faces multiple challenges and threats today, such as, obsolete work methods, narrow social perspectives, turbulent environments and changing human values. This conference is an attempt to examine what is taking place in the corporate world.

The research areas of this conference will include:

Emerging Innovative Trends in Various Areas of Management:
- Advertising, Promotion, and Marketing Communication
- Green Innovation
- Innovating Successfully in an Age of Short Product Life Cycle
- Social Media and Marketing Strategies
- Creating and Managing Brand in a Hyperconnected World
- Marketing Channel Design and Management
- Customer Engagement
- E-HRM : Best and Next HR Practices

Innovations in Public Policy and Economic Development:
- Challenges of Globalization for Accounting
- Value Chain Accounting
- Microfinance and Women’s Empowerment
- Innovations in Financial sector
- Economic Integration and Trade Diversification
- Protection of Shareholders Rights in India
- Non-performing Asset Management

Information and Technology in Global Management Scenario and Socio-cultural Issues
- E-Governance
- E-Commerce
- Business Expansion and Web Solutions
- Data Warehouse- a Key to Management Decisions
- Literature show-casing the Urban Milieu
- Role of Literature in Social Transformation
- Role of IT in Global Management Scenario
- Corporate Ethics /Corporate Social Responsibility